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Social Media Marketing

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Social Media Marketing (SMM) has emerged as one of the most powerful forms of Internet marketing; designed to increase brand awareness, visibility and to inherently sell products and services over the Web.

SMM includes strategically placing your product or brand in front of millions of web users that religiously participate in social networking. Regardless of your target market, SMM is a powerful platform to create and spread buzz about your business. In addition to generating buzz, SMM can help you build quality inbound links, increase web traffic and give you more control over your brand image and corporate reputation..

Social Media Strategy

We live in a day and age where consumers are far more educated (and skeptical) than ever before. They are using the Internet to connect, communicate, grow, play and learn from their peers. How can your organization become a part of this ever-growing phenomenon?

Listening to what consumers and propects are saying in the blogosphere, podcasts, and videos is a good place to start. Figuring out how to respond to them is the next step.

Ematrix Solutions can manage your social media strategy

Social Media plan will involve:

  • 1. Assigning a social media specialist to represent your organization
  • 2. Joining relevant social networks and communities
  • 3. Employing tools like blogs, podcasts and videos to reach out to customers and prospects
  • 4. Finding out what customers are saying about your organization
  • 5. Responding to customers quickly when appropriate
  • 6. Developing relationships with bloggers
  • ...and a whole lot more!

Reputation Management

The increasing popularity of search engines and online social communities has given rise to consumer generated media. As the public’s voice gets amplified, it is becoming more important for companies to proactively shield their brands from damaging content.

Being aware of any negative or incorrect comments about your company could be the difference between a story that fizzles out or one that sweeps round the Internet tarnishing your brand in the process. This is why reputation mangement is so important.

Our Reputation Management services include:

  • 1. Monitor blogs, media news, chat rooms, message boards and forums to see what people are saying about your brand
  • 2. Review comments, questions and articles/posts that people have written about your company
  • 3. Analyze community feedback and present to you
  • 4. Communicate your insights and feedback to the community

Social marketing

Social marketing is about finding and reaching out to your customers. There’s a good chance that some of your customers are using popular forums like Yahoo Groups or Google Groups to share interests.

When it comes to forums, its all about giving and accepting knowledge. The more you give the more likely you are to get back. If you come into a forum and shamelessly promote yourself you’ll most likely lose that community forever.

We can assist you in identifying, joining and communicating with the most appropriate forums in your industry. By engaging in forums where your customers spend their time you can set yourself up as an expert, while increasing traffic and sales to your site.

Our social media capabilities include:

  • 1. Social Media Strategy
  • 2. Social Media marketing
  • 3. Reputation Management
  • 4. Community management
  • 5. Content creation
  • 6. Social media advertising