Content is the fuel for your lead generation efforts.
If
you’re currently without a lead generation specialist, hiring one may
be the perfect solution to your current sales lull. Here are 5 reasons
that hiring a lead generation specialist may be the best thing for your
business.
Why Hire a Lead Generation Specialist?
Before we breakdown why you need a lead generation specialist, let’s
talk about what it is that they do and why it’s so important to your
sales team.
Simply put, a lead generation specialist helps you evolve from being that
business that makes annoying cold calls to one that turns strangers into
individuals with a genuine interest in your business.
When you think of lead generation specialists and how they work their
magic, you may think of such tactics as blogging, coupons, online content,
job applications or events. All such strategies help lead generation specialists
identify people who have responded or taken some kind of action that shows
they’d be potentially fruitful leads.
Hiring
a lead generation specialist means they are focused on one task only:
finding effective ways to produce lucrative leads for your business.
Lead specialists aren’t distracted or burdened with other aspects of
sales. Their sole purpose is getting you results, and those results come
in the form of quality leads.
This is good sales 101: the quicker your sales team can identify people who are ready to make a purchase, the more overall sales they can make. A lead generation specialist works to help your sales team figure out which potential customers are ready to be approached and guide them into place so the sale can go through.
According to research, barely 2% of cold calls produce results. That’s hours of wasted time and an unthinkable amount of wasted money. Instead, hiring a lead generation specialist will make the most of your marketing investment by finding you more actual referrals and qualified leads.
Too
many in-house marketing teams require everyone to be a jack-of-all-trades.
It’s nearly impossible to expect one marketing employee to be an expert
at everything from writing, analytics, sales, lead generation, strategy,
search engine optimization, copy editing, web design and more.
Instead, by hiring a lead generation specialist, you have a dedicated
expert working full-time to find you quality leads and turn encounters
with your business into referrals. They work to support your marketing
team while providing expert value.
Stop
throwing money at PPC campaigns and other frustrating “strategies”
that simply drain your monthly marketing budget with a tiny ROI.
Lead generation specialists are like literally putting your money where
your mouth is—or where it will count the most.
More Savvy Sales Insights
Take a look at your budget today and see just how effective your current
marketing strategies are at generating useful sales leads. It may be long
past time to consider hiring a lead generation specialist to start getting
real results.